Mirc launches Android-powered TV

Mirc Electronics, the brand owners of Onida, has come out with a 3D internet-enabled and Android-powered TV. Christened Onida iTube, it allows the user access to a large number of applications available in the Android market.

Addressing presspersons here on Monday, Sanjeev K. Jain, Vice-President, Sales & Service, said this smart LED TV had an internal memory of 70 MB to store nearly 100 applications in personal apps library. It would support up to one TB (trillion bytes) of external memory.

Other features include Wifi, Ethernet, Movie USBx3, Full HD, 2D to 3D conversion and comfortable 3D glasses that comes along with it.

Mr. Sanjeev said, the 3D and internet LED TV was a rapidly growing segment and the company was confident of getting good response from customers. This would help the company reach the Rs.3,000-crore topline target. The major areas of growth were airconditioners, flat panel products and mobile segment. Though the company was commanding one per cent market share in the mobile segment with around 30 models, it was working on introducing novel features that would help grow in size in the market.

The company was quite bullish on microwave ovens while it was also working on LED lighting, Mr. Sanjeev said.

According to Mr. G. Mani, Regional Business Manager, the product at the entry level model of 32 inches would cost Rs. 45,990. With more than 360 centres and 67 touch points in Tamil Nadu, the company was hopeful of getting a sizable market share during the festival season, he said.

The company had stepped up its advertisement spend by 25 per cent during this quarter. Explaining the technology involved, Krishnakumar Menon, Senior Category Manager, LCD, said Onida iTube was powered by dual processing which would allow downloading content while viewing the TV.