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Thursday, July 12, 2012

Android now boasts 50 per cent market share in US, Australia, and most of Europe

According to market analysis company Kantar Worldpanel ComTech, Google's mobile operating system, Android, now accounts for more than 50 per cent of the market in the Australia, the US, and many of the largest countries in Europe.

In the UK, for example, Android marketshare has risen by 8.5 per cent to 57.2 per cent since a similar 12-week poll that was carried out by the company in July of 2011.

Apple's iOS has also seen a small 5.4 per cent rise in the UK to 25.6 per cent marketshare, with Windows Phone 7 now accounting for 3.7 per cent of the pie - a 2.7 per cent rise. BlackBerry, on the other hand, has fallen from 19.3 per cent marketshare to just 10.6 per cent.

Other platforms such as Symbian, bada, and Windows Mobile are next to non-existent.

Day trip

Spain, Germany, Italy, and France all boast similar results, although iOS isn't as popular as it was last year. For instance, in Spain, iOS only has 3.2 per cent share of the market, which is less than even Symbian. Android is king with 84.1 per cent marketshare.

In the US, however, it's not such good news for Android: Google's operating system has dipped by 7.2 per cent to around 50.2 percent marketshare. Apple's iOS has risen by 8.7 per cent to 37.4 per cent marketshare, whereas BlackBerry now accounts for just three per cent of the market. Ouch.

Finally, down in Australia, iOS has dropped to 30.5 per cent of the market and Android has risen to 56.9 per cent marketshare, with Windows Phone 7's 4.8 per cent share of the pie bringing up the rear.

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