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Monday, March 21, 2011

Debenhams launches Nokia and Android applications

Debenhams has added an Android and a Symbian application to its portfolio.

The department store already has an iPhone application, but is now extending its range.

The applications are aimed at shoppers on the move and allows you to search for, purchase and pay for products available on the retailer's site.

The Android application features a barcode scanner, allowing you to scan a barcode and then match it to the shop's inventory. For example, if you're looking to buy a replacement eye shadow, you simply need to scan in the barcode using your phone's camera and the application will search for everything Debenhams has in stock, allowing you to buy straight away.

Debenhams says the barcode scanner alone on the iPhone application has been used 90,000 in the first five months it was available to download on the App Store and it expects similar results from the Android application.

Debenhams has also put QR codes to good use, offering customers who spot a QR code on adverts or shop fronts to scan it in and get special offers.

Other features of the iPhone, Android and Nokia applications include the ability to filter searches, create a wish list for sharing among friends and families and find a store.

“Launching on the Android and Nokia platforms opens Debenhams mobile shopping to another millions more customers, bridging the gap between the high street and,” says Harriet Williams, head of digital development for Debenhams.

The Debenhams iPhone application has been downloaded a total of 360,000 times and according to UTalk Marketing, has been responsible for almost £1 million worth of sales since its launch.

The launch of the Debenhams application comes just days after QVC launched its own shopping application for iPhone. The QVC app syncs items currently on-air in real-time, which means you won't miss out on every day's products.


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