Netflix released an overhauled version of its free streaming video application for tablets running Google's (NASDAQ:GOOG) Android, promising a redesigned viewing experience that leverages the capabilities of new devices like Amazon.com's Kindle Fire and Barnes & Noble's Nook Tablet.
Netflix's new interface displays twice as many movies and TV shows as before.
According to Netflix, the revamped Android tablet app UI brings greater focus on the number of feature films and television series in its catalog, displaying twice as many titles as before to enhance content discovery. The app also leverages tablet touchscreens to allow viewers to swipe through rows of titles, complete with larger artwork. Writing on the Netflix Blog, mobile products manager Zal Bilimoria promises a redesigned app for Apple's (NASDAQ:AAPL) iPad will materialize in the coming weeks.
Netflix expanded its streaming video services to Android in May 2011. Offered free in conjunction with premium Netflix membership ($7.99 per month), the application touts unlimited on-the-go access to films and TV episodes, alongside search tools and queue management options. The Android app followed close to a year after Netflix rolled out on Apple's iOS.
Android tablet adoption is expected to spike during the holiday season thanks to the release of the Kindle Fire and Nook Tablet, both of which are priced substantially cheaper than rival products. The $199 Kindle Fire effectively gives Amazon consumers a single, portable point of access to digital media initiatives including the Kindle e-book catalog, Amazon Appstore for Android, Amazon Instant Video and Amazon MP3, with all content backed up in the cloud. Priced at $249, the Nook Tablet boasts twice the RAM of the Kindle Fire and double the storage, offering consumers access to more than two million books, magazines and newspapers.